Our Story

About Evolvex by Luxmy

Three years ago the boss of Luxmy Furniture Sudhindra Rao (better known as Rao) had to buy furniture for his younger daughter who was moving out of home. Being a furniture manufacturer he rarely had to go out to buy anything and found the experience entirely unsettling as the quality presented was far below what Luxmy Furniture produced and the purchasing process was unpleasant and time consuming. Part of the flat-packed furniture broke on the way home so Rao drove straight to his furniture factory to get it fixed. In the process of fixing it his daughter customised the furniture further to suit her new home. After discussing this experience further with his older daughter Priyanka (one of the co-founders of Evolvex) an idea was born where they could offer furniture online made in the Luxmy Furniture factory that could be made from interchangeable components so the consumer could decide what they want and make decisions on size and colour. The consumer would get the benefit of high-end quality furniture at very reasonable prices and Luxmy Furniture had the benefit of offering their services to a whole new market. 


Priyanka Rao, CO-FOUNDER

Priyanka studied Architecture at University but after deciding she didn't really want to be an Architect she began an MBA and found her way into the Music industry where she worked for Universal Music and EMI Music. It was a dream run and during her time in the Consumer Marketing Department at EMI she worked on campaigns for bands like Arcade Fire, The Gorillaz, Katy Perry, Angus & Julia Stone, Empire of the Sun, and Laura Marling to name a few. She finished her MBA in 2010, and after talking about Evolvex for YEARS with her dad, she thought it was about time they brought it to life, purely for the reasoning that she could play around with the Evolvex Designer at work for 'research purposes'. Priyanka manages the day to day activities of Evolvex by Luxmy and is always on call to answer any queries.  

Sudhindra Rao, CO-FOUNDER

Rao is the founder and boss of Luxmy Furniture, the maker of the Evolvex by Luxmy brand. Rao is a serial entreprenuer and Luxmy Furniture was the 5th venture he launched and his most successful to date. Within 5 years Luxmy Furniture cornered the commercial market during this recent GFC they've grown while their competitors have fallen. Rao's winning strategy was hiring a fantastic team, manufacturing high quality product and providing high qualit y customer service to match. Rao works very closely with his daughter Priyanka in the high level management of the Evolvex by Luxmy Brand. 


Luxmy Furniture began in 1997 and has steadily grown to become a leading manufacturer of Office Furniture in NSW with an international reputation for excellence with clients based all over Australia and Asia. Luxmy Furniture was a Finalist in the NSW Telstra Business Awards in the Innovation category, and was named a National Finalist in the Mybusiness Awards for Best Business Leader and Best Corporate Social Responsibility Initiative. They are known for their customer service which has led to a very loyal client base, with 100% of new clients coming from referrals. The team at Luxmy are eco-warriors who are very committed to promoting eco-friendly solutions to their clients, right from using eco-friendly reconstituted timber to choosing board sourced from certified sustainable forests. They were first to market with all the major environmental certifications available to manufacturers and have made furniture for the offices of The Cabinet of the Prime Minister of Australia, Google, 3M, Facebook, IBM, Estee Lauder, Commonwealth Bank, Louis Vuitton, Optus, Panasonic, AGL, Stocklands, Hasbro, and many more amazing brands and government departments.